Lifestyle
Weaving Success: How Earthenshade’s Online Presence Elevated Their Fabric Business
Earthenshade, a fabric furnishing business, sought to establish an online presence for their new B2C venture. With no prior website, they needed visibility, seamless online ordering, and brand credibility. We developed a custom Shopify site with intuitive design, optimized SEO, and product features, resulting in increased brand visibility and smoother customer experience.
Objective:
- Our primary goal was to create a user-friendly Shopify website for Earthenshade that would:
- Build an engaging and professional B2C brand presence.
- Enhance visibility through improved SEO.
- Facilitate convenient online order placement with accurate product details.
Know about Earthenshade
Earthenshade, previously operating as a B2B fabric furnishing business, wanted to expand into the B2C market. With no prior online presence, they needed to build their brand visibility and establish a seamless digital experience for customers. They faced the challenge of creating a credible online identity, implementing a user-friendly order process, and efficiently managing their product inventory.
Strategy
- Platform Selection: Shopify was chosen for its flexibility, allowing Earthenshade to manage both buyers and sellers easily. It also provided seamless integration of payment gateways like PhonePe and Shiprocket for shipping.
- Website Design & Functionality:
- Customization options for curtains (size, color, header style) were added for a personalized shopping experience.
- The home page showcased best-selling products, categories, and customer testimonials to build credibility.
- Visual Design: We used an earthy color palette and typographic choices that emphasized sustainability and aligned with the brand’s identity. Mockups with fabric swatches further enhanced the user experience.
- SEO: Basic SEO was implemented to ensure Google crawlers could index the website, helping Earthenshade rank higher for relevant keywords.
Solution
We collaborated closely with Earthenshade to create a Shopify website that featured a smooth, intuitive interface for both customers and back-end users. Weekly meetings ensured constant progress updates, and custom code was applied to tackle challenges like fabric pricing based on multiple factors. The final product allowed customers to customize their curtain purchases and enjoy a seamless checkout experience.
Impact We Created
- Brand Visibility: The website improved Earthenshade’s online presence, making it easier for customers to find them.
- Improved Efficiency: The integration of payment gateways and product management tools streamlined the business's operations.
- User-Friendly Experience: Custom product options, like curtain customization, enhanced the customer experience and led to more conversions.
I assigned Shloka Concepts to a redesigning job of my existing site. They left no loophole exposed in their redesigning work and created a fresh, eye tempting design for my site. Really, the new design is very user-friendly and responsive as well! Looking forward to hire them again to design my next upcoming site.
My search for a top quality SEO service provider has positively ended with Shloka Concepts! Not only these SEO guys are perfect in their digital marketing efforts but they’re also trustworthy. My site was facing some Google penalty issues when I approached them. Instead of working silently to just complete the given working hours, they informed me all along the way and delivered the best possible result.
Sunday afternoon we had 4hrs to make our presentation appear splendid. We had a saviour in Ms. Shreya Shetty, who turned things around for us. She metamorphosed our presentation into a bright, inspiring layout that moved the appearance up many notches. She gave us wonderful options and even accommodated our last nano second changes which meant a redo for her. The designs were professional, contemporary and elegant and exactly what we needed. All delivered within time and most importantly accompanied by a superb smiling attitude. Recommending Ms. Shreya Shetty and Shloka Concepts not only brings credibility to them but also makes us feel good in front of our clients and friends. We are fortunate to have wonderful associates like them and wish them well in all their endeavours.
Our experience with Shloka Concepts has been a wonderful experience. Their approach to get the work done on time, while maintaining a sense of professionalism has greatly helped us to create our website on time. The quality of their work reflects on their projects. Would definitely refer their services.
Thank you Shreya Shetty, Shloka Concepts. For taking up our website and making it live & interactive. The website has become a lead generator to our company. We see good number of enquiries flowing in, which are converting to business. Thank you for the digital media creatives & social media marketing, this has helped our brand Batavia being visible. Appreciate your teams efficiency in doing the right work.
Shreya, heading Shloka Concepts is one of the best Marketing & Branding Consultant I have come across. Her marketing creatives are very classy and well worded which is a very rare talent that she possess. Be it designing stationery for SYConE, creatives for Company or her GTM adivce, I am absolutely convinced that we have found a right partner for all our requirements in this space. I have no hesitation in recommending her services to all my known contacts Thank you SHREYA Thank you Shloka Concepts & Team.
Shreya’s Shloka Concepts did a comprehensive review of our Digital Marketing Initiatives. I am very impressed with her knowledge, approach and out-of-the-box approach to our Digital Marketing Strategy. Shreya was able to quickly grasp the value proposition of our credentials and solution and also review & identify improvement areas on our current digital presence. Analysis of the SEO score and ways to improve, also providing inputs on non-India geographies we can market in were very impressive. Glad to start working with Shreya and excited to start the journey with Shloka Concepts !!
Kaizen T would take this opportunity to thank Ms Shreya Shetty , We started our new venture called Barn Door which is into Cold pressed oils and Organic products. From logo creation to all kind of designs like posters, visiting cards to digital marketing, she did a great job. Whoever is seen the designs they all liked it and said its very creative and eye catchy. Thank you so much Shreya we are very happy with the outcome!!!
Being tech platform, we were facing delay in application development and deadline was approaching. Launch was critical and we needed webpage development in Angular. We contacted Shreya Shetty of Shloka Concept and asked if she can develop the requirement for us. It was quite short timeline but Shreya took the challenge. I found Shreya very understanding and she has good project management skills. I recommend Shreya Shetty for tech development projects.
Team Kashika events were happy to associate with Mrs Shreya – Shloka concepts for an awards ceremony Asia’s Women of Substance awards 2019 which was held at the Radisson Blu Atria recently What do I say about Shreya from Shloka concepts I’m yet to see a more dynamic woman who is a complete workaholic! A creative person- sincere and dedicated to her work… She has a professional team and once they understand your requirements, they deliver with the utmost professionalism! Want to promote/build your brand… contact Shloka concepts!
“Thanks to Shreya Shetty and Shloka Concepts for creating a website for us. It was a wonderful journey with Shloka Concepts. The team did understand our expectations, worked on our brand design and delivered an effective website. Shreya and her team are very agile and they partnered with us in this whole process. We truly appreciate their efforts and support.”
Shloka has been taking care of Ramaiah Evolute's digital media branding, communication and publicity since 2 years and has done a great job. Really happy with the outcomes they have delivered for us.
Our association with Shloka Concepts started just before Gro Club was born. We always credit Team Shloka for getting us off the ground. Since late 2021, Team Shloka has worked relentlessly with Gro Club on our Shopify storefront and Gro ERP which is the backbone of our subscription service. The journey was filled with challenges and discoveries that the team traversed with us. In that sense, I would credit Team Shloka to be our Sherpas in the journey.
Shloka has been managing the media branding and publicity for our educational institution in JP Nagar 5 Phase for the past two years. They listen to our needs with patience and provide us with good solutions. Shloka is professional, prompt and efficient. It is indeed a pleasure to do business with them.
We appreciate the excellent design and development work by Shloka Solutions for our website. Their expertise has created a visually appealing and user-friendly platform that perfectly aligns with our vision at Creative Geometry, an interior design studio specializing in turnkey interior solutions. The ongoing maintenance and performance marketing services have also improved our online presence, driving engagement and generating leads. Thank you, Shloka Solutions, for your commitment to helping us effectively showcase our services in the interior design industry.
