Lifestyle
Boosting Leads for a Wig Manufacturer with Our Performance Marketing Magic!
We partnered with a wig manufacturer to boost their online visibility and generate more qualified leads. Using a combination of meta ads, and Youtube ads, we developed a strategic lead form campaign. The result? A surge in enquiries and better online visibility through well-structured, engaging video ads.
The Objective: More Hair, More Leads!
- Our client’s goal was simple: get more qualified leads. They wanted to increase visibility and grow their customer base by reaching more men and women searching for wigs. With an eye on boosting enquiries, they needed a strategy that would elevate their brand in the digital space.
Wigging Out with Hair Care Center
Hair Care Centre, a manufacturer of wigs, needed some digital magic. They came to us seeking more online visibility and qualified leads for their B2C business. Their products include ladies’ wigs, hair extensions, men’s wigs, and hair patches. Without a previous PPC strategy, they needed a bold plan to generate more interest and enquiries via Instagram and YouTube ads.
Strategy & Solution
Crafting the Perfect Wig-Friendly Ad Campaign
We started with in-depth competitor research to understand the wig industry’s landscape and what their target audience was looking for. After identifying the lack of existing ad campaigns, we decided to launch a lead form campaign on Meta and crafted engaging video ads for YouTube. The plan? Use Insta ad services and paid ads to target people who like to change their look, who are suffering from hair loss, and who are in the fashion and makeup industry.
Our team built a creative PPC strategy with custom ads featuring vibrant visuals, making the brand irresistible! With specific keywords like “ladies hair wigs” and “hair patches,” we ensured the right audience found the right products.
We even ran A/B tests to experiment with different headlines and videos, making sure we optimized for the best results.
Impact We Created : A Wig-tastic Success!
- By focusing on performance marketing and running targeted PPC campaigns across Meta and YouTube, Hair Care Centre saw a significant increase in qualified leads. With eye-catching video ads, they were able to capture the attention of their ideal audience, boost brand visibility, and drive real engagement!
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