VC Funding
Turning Clicks into Startups: How We Supercharged Lead Generation with PPC and Meta Ads!
In this case study, we dive into how we transformed the lead generation game for a startup accelerator, using powerful PPC campaigns like Google, Meta, and LinkedIn ads. Buckle up and discover the fun side of performance marketing!
Our Objective :
- Our goal was simple (but powerful): drive qualified applications from startup founders through targeted online advertising. The focus was on reaching entrepreneurs in need of funding and mentoring, all while optimizing the cost per lead (CPL).
Meet Ramaiah Evolute
A startup accelerator with a mission to support budding entrepreneurs by providing funding and mentoring. Sounds exciting, right? But they had a little problem—despite their awesome offerings, they weren’t getting enough quality applications from startups.
That’s when they turned to us, their friendly neighborhood digital marketing team, for some performance marketing magic!
Brand Hiccups
Ramaiah Evolute had one clear objective: increase the number of applications from startups to their accelerator program. But their digital presence wasn’t cutting it, and their existing strategies weren’t generating enough quality leads. They needed a robust lead generation strategy powered by expert PPC campaigns and Meta Ads.
Our Strategy
We knew we had to turn up the heat with a sizzling combination of:
- LinkedIn & Meta Ads (Facebook and Instagram) for attention-grabbing creative and lead generation forms.
- Targeted PPC campaigns to maximize exposure and deliver the highest ROI possible.
Using data-driven tactics, we pinpointed the right audiences and crafted custom ad messaging designed to hit home with startup founders. From keyword optimization to captivating visuals, no stone was left unturned!
The Solution
We launched a series of Google Ads, LinkedIn Ads and Meta Ads campaigns with precise targeting. The Google Ads campaigns targeted keywords like “startup funding” and “business accelerators,” ensuring that the right people saw the ads at the right time. Meanwhile, Meta Ads & LinkedIn Ads helped us capture attention through visually engaging ads on platforms where startups were hanging out.
Throughout the campaign, we optimized every detail—adjusting bids, refining the targeting, and testing different creative to keep the leads flowing and the costs down.
Impact We Created
- Drumroll, please! Thanks to our finely-tuned campaigns, Ramaiah Evolute experienced:
- A 75% increase in applications from startups in just two months.
- A 30% reduction in cost-per-lead.
- The client’s brand recognition also grew, as more entrepreneurs became aware of their program.
- Mission accomplished! The accelerator was filled with new, high-quality startup founders ready to grow.
