VC Funding
Building Visibility: How Ramaiah Evolute Grew Their Brand with Organic Social Media Strategy
Ramaiah Evolute, a startup accelerator, needed a social media presence to boost brand visibility and attract more startup applications. They had no activity on platforms like Instagram or LinkedIn, which meant their target audience wasn’t aware of their offerings. We stepped in and built their social media profiles from scratch, crafting a strategy that blended professional still posts, informative carousel posts, videos from founders and mentors, and testimonials from successful startups. This organic social media approach not only increased engagement but also resulted in a 200% boost in brand visibility and a consistent flow of applications to their accelerator program.
Our Objective :
- Increase brand visibility and encourage more startup applications through a well-crafted, organic social media marketing strategy. We aimed to get Ramaiah Evolute’s brand in front of the right audience—hungry entrepreneurs ready for funding and mentorship.
Let’s talk about Ramaiah Evolute
A promising startup accelerator on a mission to support new entrepreneurs. They had all the right tools: funding, mentorship, and a passion for helping startups succeed. The only thing missing? A proper social media presence.
Brand Hiccups
Ramaiah Evolute had zero social media activity. No Instagram, no LinkedIn, no social media presence. That meant their brand visibility was virtually nonexistent, and startup founders didn’t even know they existed. Without engaging content, the accelerator was missing out on valuable exposure and potential applicants.
The Solution & The Strategy
We knew this was more than just setting up social media profiles. We needed to create an organic strategy that sparked engagement and built trust. Here’s the juicy breakdown of what we did:
- Professional Still Posts & Carousels: We created sleek, professional images and carousel posts loaded with informational content. Think startup tips, funding guides, and how-to’s tailored to aspiring entrepreneurs. Each post was designed to stop the scroll and deliver value in an eye-catching format.
- Founder & Mentor Videos: People love stories! We leveraged videos from Ramaiah Evolute’s founders and mentors, where they shared their expertise and gave practical advice to startup founders. These videos added a personal touch and helped humanize the brand while building authority.
- Testimonials: Nothing builds trust like testimonials from happy clients. We created videos featuring success stories from the startup companies that had already benefited from Ramaiah Evolute’s accelerator program. The testimonials spoke volumes about the impact of their mentorship and funding.
- Platform Presence:
- Instagram: Focused on Insta marketing with a blend of carousel posts and short, engaging Reels featuring startup advice.
- LinkedIn: We built their LinkedIn marketing strategy by showcasing Ramaiah Evolute’s thought leadership in the startup space through long-form posts, case studies, and industry insights.
Impact We Created
- Our organic social media efforts worked wonders! Here’s what we achieved:
- 200% increase in brand visibility within the first three months.
- A consistent flow of startup applications, with a noticeable spike after every founder video or testimonial post.
- Improved engagement on both Instagram and LinkedIn, with followers actively interacting with the brand.
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