Education
Bringing Samved School into the Digital Spotlight
Samved School, an established institution in JP Nagar previously known as A.V Education Society, sought a solution for increased visibility and enrolments. With no digital footprint and challenges in ranking on Google, our SEO company stepped in. Through thorough competitor research, local SEO efforts, and optimizing content and backlinks, the school saw an impressive rise in organic traffic, click-through rates, and admissions.
Objective :
- To improve Samved School’s visibility online and drive more admissions by ranking for selected keywords on Google and Maps.
Know About Samved :
Samved School, founded in 1967 in JP Nagar, Bangalore, is a state board institution with over 1000 happy children enrolled. With decades of educational experience, they sought to make their presence known online and boost enrolments through a digital marketing strategy.
The Problem
Despite their rich history, Samved School had no digital presence and did not show up on Google search or maps. This affected their visibility and opportunities for new admissions. Their goal was to rank on the first page of Google for key terms like “Best school in JP Nagar” and “State board school with a difference” to attract more parents.
Strategy
- Competitor Research: We analyzed other schools in the area to understand their digital strategies and identify opportunities.
- Local SEO Focus: We focused on local SEO by optimizing their Google Business profile and boosting the website’s local relevance.
- Keyword Optimization: Samved School’s website and business page lacked the right keywords, so we integrated high-ranking keywords, such as “best school in JP Nagar” and “state board school in Bangalore” into the content.
- Content Enhancement: We showcased their educational approach, academic achievements, parent testimonials, and alumni success stories.
- Backlinks & Directory Submissions: Blogs and articles were created, and backlinks were submitted through directory submissions, bookmarking, and classified ads to enhance credibility.
- Core Web Vitals Optimization: We improved the website’s speed and performance by cleaning up unnecessary CSS and JavaScript files, which helped boost the site’s usability.
Our efforts paid off in multiple ways:
- 129.71% Growth in organic traffic
- 33.66% Reduction in bounce rate
- 14.20% Increase in Click-Through Rate (CTR)
- 26.83% Growth in conversions (enquiries for admissions)
- 36% Increase in revenue
- 18% Boost in Domain Authority
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