Using LinkedIn as a tool for game-changing brand awareness in the B2B space.
The Challenges
With over 211 branches and presence in 18 states, the brand was facing challenges related to their online presence and visibility. The goal was to create a brand identity with improved consistency in order to build confidence among the partners and the public at large.
The Approach
Shloka Solutions studied AYE finance’s profile keeping in mind the target audience which included its partners, stakeholders and employees, identified Linkedin as one of the major marketing tools to be focussed for achieving the aforesaid goals.
The Solution
- Achieving Volumes – Brand reach increased as there was an exponential growth in the number of followers
- Targeting & Segmentation – We started off with a broader target audience first, this gave us the room to further refine for better engagements
- Analyze – Optimize – Repeat Model – We followed and adapted the popular marketing model in order to constantly ensure that the audience is responding is the best way feasible
The Mix
We created a unique content mix including static graphics, videos, GIFs and blog posts for better and engagement.
The Numbers
Organic impressions increased
(month on month)
Engagement increased
(month on month)
Followers increased to over 52,000+
(Almost 1500 followers per month)
Testimonial
“Shloka Solutions was quick to understand the brand positioning and uniqueness of our business. After understanding our expectations, the team presented content and visuals which were in sync with the brand. Since then, the pages have increased reach and higher engagement. We are extremely happy with the Shloka Solutions team for their great service we have been receiving”
Sovan Satyaprakash, Head of Strategy, Aye Finance Pvt. Ltd.
